Size & Fit

Meet Lily

Meet Lily

Meet Lily, the 27-year-old founder of LilyEve.

Lily was born and raised in London, before moving at 18 to New York City, to study graphic design at Parsons School of Design. During her time at Parsons, she discovered her passion for fashion and silk screen printing.

After graduating, Lily began freelancing in graphic design until the pandemic hit and she had to move back in with her parents, in East Hampton, NY. Like many people her age, she was out of work and unsure what to do with her spare time. Her parents had inherited a set of Hermes beach towels, and with her eye for graphic design she was drawn to their striking prints. This is when LilyEve began.

Lily started by cutting her parents' vintage towels into face masks, to raise money for FoodBank NY. After raising over $10,000 for the charity, she needed help to keep up with demand, it was then that she was introduced to Michel. The pair began working together and have never looked back. They now design, cut, sew (& chat) all day long.

Sustainability was always hugely important to Lily, so when coming up with the idea behind the brand, she knew she wanted to offer people a luxury, and bespoke shopping experience, with core values around sustainable fashion.

Every item Lily & Michel make is the product of two people who share a love in what they create.

Meet Michel

Meet Michel

Meet Michel, the remarkable 90-year-old partner of LilyEve.

Michel was born and raised in Quebec, Canada, his mother owned a local fabric store and that is where his love of fashion began.

Michel's incredible resume in fashion, shines through in his timeless patterns for LilyEve. His career started in Paris working under the incredible Jacques Fath, before moving back to New York and working on broadway shows, designing the costumes for productions like Funny Girl.

Around this time, he met his late partner Wayne Young, an aspiring Graphic Designer working at Time & Life magazine, it was then that the couple decided to make the move to East Hampton and open their own womenswear boutique. The pair were ahead of their time, designing fashionable suits for working women. Needless to say the store was a huge success and remained open for 32 years.

After the store closed, Michel started assisting designers in producing their collections, that were most notably sold in Bergdorf Goodman.

Fast forward to the pandemic! And this is where the story of LilyEve began. Lily was introduced to Michel through their local fishmonger in Amagansett, when she needed help producing face masks, made from vintage Hermes beach towels.

The two hit it off instantly, and began working together. Lily & Michel's bond is undeniable! And their shared love for fashion and creativity shines through in LilyEve's products.

Meet Morteza

Meet Morteza

Meet Morteza

Meet Morteza! The newest addition to the LilyEve team.

Morteza and his wife Evgeniya are the Founders of “Panah Project” a Brooklyn based ethical apparel manufacturing company, focused on sustainability.

In 2013, Morteza & Evgeniya, founded their company in Nairobi, Kenya. There they trained women and youth, equipping them with the skills to produce luxury-quality apparel for the international market and offering them the opportunity to learn and grow within the company. In 5 years over 50 full time jobs were created, where employees earned fair wages, making an impact on elevating the quality of their lives and families.

In 2018 Morteza and Evgeniya made the move to New York and continued Panah Project there, offering local production, safe working conditions and fair wages for their makers.

As the demand for LilyEve’s products continued to grow, Lily set out to find a sustainable manufacturer in New York, who would help Michel and her with production. Panah Project is the perfect addition to the LilyEve team, sharing the same values on ethical and sustainable practices in fashion and passion for innovative design.

The Story of LilyEve

Find LilyEve Near You

Find LilyEve Near You


Bergdorf Goodman - 754 5th Ave, New York, NY 10019

The Webster - 1220 Collins Ave Miami Beach, FL 3313

Shop ETC - 2726 Cahaba Rd, Mountain Brook, AL 35223

Shop ETC - 445 E Hopkins Ave, Aspen, CO 81611

CLIC - 1014 D Coast Village Rd Montecito, CA 93108

CLIC - 2241 Larkspur Landing Circle Larkspur, CA 94939

Stanley Korshak - 500 Crescent CT #100, Dallas, TX 75201


CLIC - 97133 St Barthelemy, FWI


Chateau de la Messardiere - 2, Route de Tahiti, St Tropez


Lane Crawford