About Us

Meet Lily, the 27-year-old founder of LilyEve.

Lily was born and raised in London, before moving at 18 to New York City, to study graphic design at Parsons School of Design. During her time at Parsons, she discovered her passion for fashion and silk screen printing.

After graduating, Lily began freelancing in graphic design until the pandemic hit and she had to move back in with her parents, in East Hampton, NY. Like many people her age, she was out of work and unsure what to do with her spare time. Her parents had inherited a set of Hermes beach towels, and with her eye for graphic design she was drawn to their striking prints. This is when LilyEve began.

Lily started by cutting her parents' vintage towels into face masks, to raise money for FoodBank NY. After raising over $10,000 for the charity, she needed help to keep up with demand, it was then that she was introduced to Michel. The pair began working together and have never looked back. They now design, cut, sew (& chat) all day long.

Sustainability was always hugely important to Lily, so when coming up with the idea behind the brand, she knew she wanted to offer people a luxury, and bespoke shopping experience, with core values around sustainable fashion.

Every item Lily & Michel make is the product of two people who share a love in what they create.

Meet Morteza

Meet Morteza! The newest addition to the LilyEve team.

Morteza and his wife Evgeniya are the Founders of “Panah Project” a Brooklyn based ethical apparel manufacturing company, focused on sustainability.

In 2013, Morteza & Evgeniya, founded their company in Nairobi, Kenya. There they trained women and youth, equipping them with the skills to produce luxury-quality apparel for the international market and offering them the opportunity to learn and grow within the company. In 5 years over 50 full time jobs were created, where employees earned fair wages, making an impact on elevating the quality of their lives and families.

In 2018 Morteza and Evgeniya made the move to New York and continued Panah Project there, offering local production, safe working conditions and fair wages for their makers.

As the demand for LilyEve’s products continued to grow, Lily set out to find a sustainable manufacturer in New York, who would help Michel and her with production. Panah Project is the perfect addition to the LilyEve team, sharing the same values on ethical and sustainable practices in fashion and passion for innovative design.